Karamo Brown's latest venture into digital wellness is a fascinating blend of personal growth and cutting-edge technology. As the life coach from Netflix's hit series "Queer Eye," he's known for offering sage advice to his makeover subjects, but now he's putting his expertise into an app that uses AI to support users in their own journeys of self-improvement.
The Kē app is packed with features designed to tackle various aspects of well-being. You can get tailored fitness plans that adapt to your available kit and schedule, plus nutrition guidance that suggests meal plans based on what you already have at home. An AI-powered chatbot lets you make flexible adjustments to these plans, while video tutorials help ensure you're doing workouts safely and effectively. For mental health, the app offers a meditation section with videos tailored to specific emotions – all aimed at helping you manage stress and anxiety.
But the real showstopper is Kē's "AI Karamo" feature – a digital clone of Brown himself that lets you have real-time conversations with him. This isn't just some automated chatbot; it's been developed by AI startup Delphi using extensive material from Brown, including interviews and podcast episodes. The result is an uncanny representation of his voice and mannerisms.
The increasing trend of celebrities exploring AI has sparked debate about the ethics of digital replicas. Some have expressed concerns about unauthorised use of likenesses and voices, as well as the risk of users forming one-sided emotional bonds with AI chatbots. Brown is keen to reassure us that Kē is meant to supplement personal development – not replace human relationships or professional support. He highlights that the app can direct you to relevant resources and encourage seeking help from real people when dealing with sensitive issues.
While using the app, be aware that your conversation data will also be shared with Delphi, so use caution when sharing sensitive info. Brown's team stresses that a human team is overseeing interactions on the app. Kē is now available on iOS and Android devices, with a subscription costing approximately £11.80 per month after a three-day free trial. Future plans include introducing 'agentic capabilities' to allow the AI to perform tasks on your behalf – for example, instantly adjusting workout routines based on advice given.