Planning a staycation that truly captures the best of England's South West? The RAC has just made your decision easier with the launch of the 'South West 660' – a meticulously mapped 660-mile scenic driving route that weaves through Devon, Cornwall, Dorset, and Somerset. This isn't just another touring suggestion; it's a comprehensive guide designed to help you discover hidden gems whilst supporting the local businesses that make these counties so special.
The 'South West 660' offers something for every type of traveller, whether you're drawn to rugged coastlines and sandy beaches or prefer rolling hills and quintessential English villages. The RAC's guide goes beyond simple directions, providing recommendations for must-see attractions, restaurants showcasing local produce, and accommodation options across all budget ranges. It's particularly valuable for those overwhelmed by choice in a region packed with possibilities.
This launch comes at a pivotal moment for domestic tourism. After years of rediscovering the appeal of UK holidays, many families are looking for structured ways to explore closer to home without the hassle of international travel planning. The 'South West 660' taps into this shift, offering a curated experience that takes the guesswork out of route planning whilst encouraging visitors to venture beyond the obvious tourist hotspots.
For homeowners considering property investment or relocation, this initiative signals continued confidence in the South West's appeal. Tourism remains a cornerstone of local economies across Devon, Cornwall, Dorset, and Somerset, supporting everything from independent B&Bs to family-run restaurants and artisan shops. Increased visitor numbers driven by high-profile routes like this typically translate into stronger local economies and enhanced property values in well-positioned areas.
The guide will be available across RAC platforms, complete with practical driving advice for navigating the South West's varied terrain – from narrow country lanes to coastal roads. The emphasis is firmly on slow travel: encouraging drivers to stop frequently, engage with local communities, and truly experience the culture and scenery rather than simply ticking off destinations.
What sets this apart from independent regional initiatives is the RAC's established credibility and reach. This endorsement brings serious visibility to the route whilst promoting sustainable tourism practices by encouraging visitors to spread their travel across different areas and genuinely connect with local communities rather than clustering in overcrowded hotspots.