Analysts are questioning Rightmove's ability to sustain its growth as the housing market slows, despite the property portal remaining on course to increase revenue and profits this year. Rightmove has reduced the upper end of its 2026 revenue growth forecast from 8% to 7%, now expecting 6% to 7%.
The company also lowered its forecast for average revenue per advertiser growth from £110–£120 to £100–£110, attributing this to weaker spending by housebuilders. Rightmove has reported a 10% fall in buyer demand and a 9% decline in sales agreed.
A £1.5bn legal claim alleging Rightmove has abused its dominant market position by overcharging estate agents is currently before the Competition Appeal Tribunal. Rightmove denies the allegations, and no finding of wrongdoing has been made.
Mark Crouch, market analyst at eToro, suggests that while Rightmove's position is strong, its influence has limits when buyers and sellers struggle to agree on property values. Anthony Codling, managing director of equity research at RBC Capital Markets, believes Rightmove remains relatively insulated from market difficulties, citing its investment in AI and advertiser retention.