Robert Ginyard, known professionally as Rob Base, the influential American rapper, has died at the age of 59. Ginyard rose to prominence in the late 1980s as one half of the duo Rob Base and DJ E-Z Rock, leaving an indelible mark on the burgeoning hip-hop scene with their distinctive sound.
His career-defining hit, 'It Takes Two', released in 1988, became a global phenomenon and remains a staple of classic hip-hop playlists. The track, produced with DJ E-Z Rock (Rodney Bryce), was celebrated for its infectious energy, catchy lyrics, and innovative sampling, particularly its use of the 'Think (About It)' break by Lyn Collins. It not only topped charts but also introduced hip-hop to a wider mainstream audience, becoming one of the genre's most recognisable anthems.
The success of 'It Takes Two' cemented Rob Base's status as a pioneering figure in hip-hop. The song's blend of rap vocals over a funky, danceable beat was groundbreaking at the time and influenced countless artists who followed. Its enduring popularity is evident in its continued airplay and frequent use in films, television shows, and advertisements decades after its initial release.
Beyond 'It Takes Two', Rob Base continued to release music, contributing to the rich tapestry of hip-hop culture. While 'It Takes Two' remained his signature track, his body of work showcased a commitment to the art form and a talent for creating music that resonated with a broad audience. His passing is a significant loss to the music community and to fans of hip-hop worldwide.
The legacy of Rob Base lies in his ability to craft a song that transcended genres and generations, becoming a timeless piece of music history. His contribution helped define an era of hip-hop, inspiring many and bringing joy to millions through his infectious sound.