Sensations are set to run wild when Sacha Baron Cohen's long-awaited, secretly filmed Ali G movie drops on 23 October 2026. The plot thickening has been as stealthy as the filming itself – but we can confirm it's a cinematic comeback for the brazen, street-smart character that left audiences in stitches two decades ago.
The confirmation came straight from the horse's mouth yesterday, when Baron Cohen, resplendent in his signature yellow-tinted shades and gold bling, posted a tongue-in-cheek teaser: "Dey haz finally made a documentary about me. And it ain’t dat crap one about da penguins, dis one haz got at least twice as much animal sex. Ali G: Who Iz I? Cominatcha on 10.23 wotever dat means." It was the perfect follow-up to his show-stopping appearance at Wimbledon's men's singles final just a week ago – where he rolled back into action with all the swagger of a returning champion.
Ali G, that cheeky satirical character who first pranced onto our screens in 1998 on 'The 11 O'Clock Show', was always going to be a fan favourite. Who could forget his hilarious slang-laden interviews and high-octane antics? His subsequent TV show and film outings only cemented his status as a comedy icon – including 'Da Ali G Show', 'Ali G Indahouse', and even an unforgettable cameo in Madonna's 'Music' video.
But, of course, Baron Cohen is no one-trick pony. He's also conquered the world with Borat and Brüno, two characters that showcased his masterful ability to lampoon cultural norms and stereotypes. The global box office success of 'Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan' ($260 million+ worldwide) speaks volumes – as does its Oscar-nominated sequel, 'Borat Subsequent Moviefilm', which dropped in October 2020.
Ali G's been popping up sporadically over the years, but it's been over two decades since we last saw him on the big screen. That all changes with 'Who Iz I?', a cinematic return that promises to be just as explosive as its predecessor – and we can't wait to see what Sacha Baron Cohen has in store for us.