A stall holder in Namdaemun market has gained national fame for talking customers out of purchases and selling scarves at a low price.
A stall holder in Namdaemun market in Seoul has gained national fame for his unique sales technique, which involves talking customers out of purchases. The salesman, known as 'Scarfrio', offers six scarves for 10,000 won (about $6.80), roughly $1.15 each.
He has become a huge star on social media with millions of views online and customers flocking to the market to see him.
Why this matters: The crowds have grown so large that the scarf seller has had to shut up shop several times, with police called in to usher his devotees out of the crowded alley.
What this means for you: If you're planning to visit Namdaemun market, be prepared for large crowds and potential delays.
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