The Royal Society is urging the scientific community to re-commit to public engagement, updating its seminal 1985 Bodmer report which first established the expectation for scientists to interact with the media and public. The new chapter, focusing on media and misinformation, highlights the profound changes in the communication landscape since the original publication, particularly the rise of the internet and social media.
Drafted by a working group that included experts on social media, AI, and fact-checking, the chapter acknowledges the challenges posed by misinformation and the urgent need for scientists to be on the 'front line' in conveying accurate information. It notes that the original Bodmer report was ahead of its time in advocating for publicly funded scientists to engage, even encouraging them to respect journalistic norms and constraints.
However, the new report expresses concern that a commitment to media engagement might be in retreat within the research community. Discussions during its drafting pointed to several contributing factors, including fears of toxic online debate, an increasingly risk-averse communication culture in institutions, and financial pressures on universities that may deprioritise research communication. The increasing involvement of science in government policy, leading to more politically driven communications, was also cited.
A key recommendation (Recommendation 7) calls for universities, funders, and research institutes to recognise science communication as a 'vital component of research culture' and to invest appropriate time and resources. This is intended to be a strong statement about the existential importance of engagement, ensuring scientists are incentivised and encouraged to use their voices effectively.
The report also makes a deliberate effort to champion the role of professional news media. Despite its perceived failings, the working group felt that supporting high-quality, regulated journalism is crucial in the current fight against misinformation. This stance underscores a belief that traditional media outlets remain essential conduits for accurate scientific information to reach the public.
The updated Bodmer report seeks to revitalise the principles set out nearly four decades ago, adapting them to a complex digital age where the distinction between truth and falsehood can often be blurred. The Royal Society's call is a clear message to the research sector to not only conduct excellent science but also to actively share it with the wider world.