New social media restrictions are expected to affect the beauty industry's marketing strategies. Under-16s will soon be banned from certain social media platforms, while 16- and 17-year-olds will face a digital curfew.
These measures are anticipated to make it more difficult for the beauty industry to aggressively market to children. This could lead to a reduction in the marketing spend and retail space dedicated to what is described as gimmicky and ineffectual children's makeup and skincare.
The changes may also influence the types of products developed and promoted, potentially shifting focus away from items like pH colour-adjusting makeup, transparent jelly blusher sticks, and overly sweet fragrances or body sprays.