In December 2012, social media was perceived as a revolutionary platform for communication and community. It was described as a place where people could connect, share good news, and coordinate campaigns for social change, such as Caroline Criado-Perez's initiative to increase female representation on the Today programme.
However, by September 2026, the perception of social media has shifted significantly. What was once considered a force for progressive change is now seen as an experiment with findings that include witch-hunts, bullying, public shaming, and algorithmic radicalisation. The platform is also noted for escalating rhetoric and the rampant spread of bad faith.
Public health services and governments now cite evidence of social media's detrimental effects on both mental health and social cohesion. Consequently, they are implementing bans on children's use of these platforms.