The third episode of South Park's 29th season, "You Like That On Your Face," addresses current social trends such as looksmaxxing and aura farming. The episode shows characters engaging with looksmaxxing, described as an influencer-driven practice aimed at achieving greater facial symmetry.
The narrative also features apps that utilise AI to analyse and rate a user's appearance, subsequently suggesting products to enhance their score. Characters in the episode are depicted visiting Sephora, a beauty product retailer, and some eventually find themselves in the 'Backrooms,' a concept described as a capitalist graveyard.
The episode also touches on the popularity of skin creams and beauty products among young children. South Park is currently streaming on Paramount+ in the US, UK, and Australia.