Tourism operators across Devon and Cornwall are bracing themselves for the make-or-break six-week school summer holiday period. This critical trading window accounts for nearly 80% of their annual income, making it imperative to capitalise on the surge in visitors expected during this time.
Esther Lochrie, who manages a café, car park, and beach hut hire at Swanpool beach near Falmouth, highlighted the intense pressure of these summer months. "This is our busiest period, and we rely heavily on it to underpin our entire year's profits," she explained, acknowledging the rising costs faced by businesses in the region.
The importance of a successful summer season cannot be overstated, with tourism accounting for around £2.5 billion annually to Devon's economy alone, according to Visit Devon estimates. The sector is also crucial to Cornwall, although recent figures have been affected by its administrator's estimate of £2 billion in annual contributions.
Visitors such as Nicola Foster and her family, who recently visited Exmouth from Coventry, are likely to drive the 'staycation' boom predicted for this summer. "We love England's beaches when the weather is favourable," she said, noting the appeal of domestic holidays over international travel during these uncertain economic times.
Industry stakeholders like Alastair Franks from Oakdown Holiday Park near Sidmouth are banking on good summer occupancy rates to account for up to 50% of their annual income. This trend towards UK holidays offers a more affordable alternative for many, and organisations such as The Donkey Sanctuary near Sidmouth hope to capitalise on the influx.