Strutt & Parker has strengthened its focus on prime regional city property markets by appointing Louise Glanville as Head of National Town and City Markets. The move is part of a wider strategy to adapt service offerings and engage more deeply with regional markets, where demand for homes combining urban and rural living characteristics is growing.
Glanville returns to Strutt & Parker after almost a decade at Knight Frank, where she was Partner and Head of Exeter office. Her appointment marks a significant boost to the company's National Country House Department, which now has a dedicated team focused on super-prime property markets in key regional centres such as Oxford, Cambridge, Winchester, and Exeter.
Oliver Custance Baker, Head of the National Country House Department, said the new role will enhance connections between urban and rural property markets. Glanville's goal is to identify opportunities for clients with diverse property requirements, from city centre living to countryside escapes, driven by an increasing desire for properties that balance urban amenities with rural charm.
Glanville expressed her enthusiasm about rejoining Strutt & Parker, highlighting the prospect of working with colleagues across the country. Her aim is to build on existing networks and contribute to the next phase of growth in these prime city markets, part of a broader investment programme by parent company BNP Paribas.
The emphasis on cathedral and university cities responds to shifting buyer preferences for locations with robust educational and cultural infrastructure. These areas are witnessing a convergence of traditional urban and rural property boundaries, where buyers seek city amenities alongside the scale and character often associated with country homes.