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Summer Etiquette: Navigating Social Norms from Beach to Boardroom

As summer temperatures rise, so do questions about appropriate behaviour in various settings. Experts weigh in on everything from office attire to poolside manners, offering essential guidance for the season.

  • Shirtless only at the beach or pool, not in public areas of towns or cities.
  • Towels are for immediate proximity to water; avoid wearing them while shopping or in other public spaces.
  • Shorts and sandals in the office are generally discouraged unless company culture is extremely casual and senior staff lead by example.
  • Professionalism on video calls requires appropriate attire, even when working from home.
  • Removing hats indoors out of respect is a traditional rule, though some argue it's outdated.

As we step into the warmer months, it's tempting to shed our inhibitions along with our winter wardrobes. But while summer may bring a sense of liberation from formal rules, navigating social etiquette remains crucial – especially when it comes to blending in or standing out at home, in the office, and on holiday.

When it comes to dressing down (or up), one clear rule is: unless you're by the sea or poolside, keep your shirt on. Style director Zak Maoui advises that while some exceptions might apply abroad, or for exercise, going shirtless isn't always a free pass for city streets. Similarly, drape yourself in a towel only when directly near water – etiquette trainer Jo Bryant warns against wearing one for shopping or strolling through public areas.

Workplaces can be just as tricky during summer. While tailored shorts may seem like a smart choice, Myka Meier cautions that they're best reserved for company cultures where senior management sets the precedent. Bare shoulders are generally deemed unsuitable for professional environments, particularly in fields like finance or law, says Sara Jane Ho. If you do opt for sleeveless tops, balance it with more covered bottoms, suggests etiquette expert Mariah Humbert.

Even footwear choices get a scrutinising glance. Etiquette coach Laura Akano advises against sandals in the office, stressing the importance of smart designs and well-groomed feet if worn. Maoui suggests that women can wear sandals, but men should cover their legs – especially if they're at an in-person meeting or virtual call.

Traditional courtesies are also up for debate. Grant Harrold firmly believes in the long-standing rule of removing hats indoors as a sign of respect, while Maoui views this as an outdated custom, suggesting a cap can add a touch of approachability to a suit.

Why this matters: Understanding current etiquette helps British holidaymakers and professionals navigate social situations gracefully, avoiding unintentional offence or missteps both at home and when travelling abroad this summer.

What this means for you: What this means for you: This guidance can help you make informed choices about your attire and behaviour this summer, whether you're at work, on holiday, or socialising, ensuring you feel confident and respectful in various settings.

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