In an August 2026 blind tasting conducted by Which?, Sainsbury's Cream of Tomato and Tesco Cream of Tomato soups, both costing 59p, achieved a joint top score of 78%. Testers particularly noted Sainsbury's balance of tanginess and sweetness, while Tesco's offering was praised for its thickness, creaminess, and tangy flavour.
The tasting, which involved 77 people evaluating 12 cream of tomato soups, saw supermarket own brands dominate. Heinz Cream of Tomato, priced around £1.59–£1.70, scored 68%, with more than a third of testers wanting a stronger flavour and 62% finding it lacked creaminess.
Other supermarket contenders included Asda Cream of Tomato at 59p, scoring 77%, and Aldi Bramwells Cream of Tomato, also 59p, which scored 71%. Lidl Newgate Cream of Tomato, priced at 59p, received a score of 70%.
For vegetable soups, Tesco's Chunky Vegetable option, costing £1.25, lists 46% vegetables in its published recipe. The 59p Tesco Vegetable Soup includes vegetables, tomato purée, beans, and pasta, but also modified starch, flavouring, and colour.