Sydney Sweeney Ad Campaign Draws Criticism for 'Sexualising Women's Sports'
UKPulse Sport Desk
Actor Sydney Sweeney is facing criticism for an ad campaign for US sports prediction company Novig, which features her in various states of undress while pretending to play sports.
- Sydney Sweeney is under fire for an ad campaign for Novig, a US sports prediction company.
- The campaign features Sweeney in various states of undress, pretending to play different sports.
- Olympic swimmer Ariarne Titmus described the ad as 'infuriating' and a 'kick in the teeth' to sportswomen.
Actor Sydney Sweeney is currently facing criticism over an ad campaign for the US sports prediction company Novig. The campaign features a series of images depicting Sweeney in various states of undress as she pretends to engage in different sports.
The advertisement has been widely criticised by several sportswomen, with Olympic swimmer Ariarne Titmus calling it 'infuriating' and a 'kick in the teeth' to women who have 'spent decades perfecting their craft'. Sweeney has responded to the backlash, stating that the ad was about 'embracing a fun idea'.