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Tenant Demand Reaches Two-Year High as Landlords Continue to Sell

Tenant demand has risen to its highest level in two years, with 63% of landlords reporting strong demand in their areas, according to Pegasus Insight data.

  • Tenant demand has reached its highest level in two years.
  • 63% of landlords describe tenant demand in their areas as 'very strong' or 'quite strong', up from 58% in Q1.
  • This marks the first quarterly increase in tenant demand since Q1 2024.

Tenant demand has reached its highest point in two years, with data from Pegasus Insight indicating that 63% of landlords now describe demand in their areas as either 'very strong' or 'quite strong'. This figure is an increase from 58% in the first quarter of the year.

This rise represents the first quarterly increase since Q1 2024, following a two-year period of consistent decline in demand. Almost three in ten landlords, 29%, now report 'very strong' demand, a seven percentage point increase from Q1, while 34% report 'quite strong' demand.

Despite the surge in tenant demand, Pegasus Insight warns that landlords are still more inclined to sell properties than to buy new ones. This trend, combined with increasing tenant demand, is contributing to pressure on the availability of rental homes.

Mark Long, founder and director of Pegasus Insight, noted that the five percentage point rise this quarter suggests a considerable need for rental accommodation. He highlighted that the increase is primarily driven by landlords reporting very strong demand, with only 5% describing demand as weak.

Why this matters: The increase in tenant demand combined with landlords selling properties could lead to reduced choice and higher rents for tenants if the supply of rental homes continues to contract.

What this means for you: If you are a tenant, you may face reduced choice and potentially higher rents due to increasing demand and a contracting supply of rental properties.

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