Tesco has today introduced a new Clubcard scheme specifically for 16 and 17-year-olds, enabling younger shoppers to benefit from Clubcard prices in its UK stores. This marks the first time individuals in this age group can directly access the loyalty programme, allowing them to collect points and convert them into vouchers for future purchases.
The initiative follows sustained pressure from consumer champion Which?, which has consistently called for supermarkets to remove what it described as 'unfair restrictions' on who can sign up for loyalty schemes. Which? had previously highlighted that millions of consumers were excluded from accessing lower prices due to factors such as age, address, or the need for digital access, twice withholding its 'Recommend Provider' status from Tesco over the issue.
To join the new scheme, eligible teenagers must be invited from the Clubcard account of a parent or guardian. The process is facilitated through the Tesco app or website; a parent or guardian can send a sign-up link to the teenager from their account settings. Tesco advises users to ensure they have the latest version of the app for the 'invite to Clubcard' option to be visible. Once activated, the digital Clubcard can be used across all Tesco stores in the UK, though it is not currently valid for online shopping.
Shama Wilson, Tesco Group Membership and Loyalty Director, expressed enthusiasm for the new offering, stating it would be popular with 16 and 17-year-olds. She highlighted the immediate benefits, including access to Clubcard prices on everyday items and the ability to save on essentials such as the popular lunchtime meal deal, priced at £3.85 with a Clubcard. The expansion of the Clubcard to this age group reflects a broader industry trend towards making loyalty benefits more accessible.
While Tesco is a significant player, with over 24 million UK households signed up to its Clubcard and over 80% of sales involving the card, other retailers have varying age requirements. For instance, Co-op allows individuals aged 16 and over to join its loyalty scheme directly, while Boots and Superdrug permit sign-ups from age 13. This move by Tesco brings its age policy more in line with some competitors, addressing a long-standing point of contention raised by consumer groups.