Music streaming platform TIDAL has announced a significant shift in its content policy, targeting the growing presence of artificial intelligence-generated music. From 15 July 2026, fully AI-generated tracks uploaded to the service will be ineligible for monetisation and will not collect royalties, marking a decisive step in the industry's response to AI-created content.
Under the new guidelines, any music identified as 100% AI-generated will be tagged with an 'AI' badge, providing transparency to listeners. Furthermore, TIDAL plans to deploy automated tools designed to detect and remove AI-generated music that attempts to impersonate specific artists or groups, reinforcing its commitment to intellectual property and artist integrity. Tony Gervino, TIDAL EVP and editor-in-chief, stated that the policy aims to safeguard 'organic creativity' and prevent the compromise of an artist's ability to connect with their fanbase, citing listener feedback that many do not wish to be exposed to purely AI-generated music.
This policy update positions TIDAL alongside other major streaming services grappling with the implications of AI in music. Deezer, for instance, has adopted a stringent stance, actively removing AI tracks from recommendations and excluding them from editorial playlists, noting that a substantial percentage of new daily uploads to its platform are AI-generated. Spotify and Apple Music have also introduced measures, primarily focusing on labelling AI-generated content and improving spam filtering, while acknowledging the role AI tools might play in the music creation process.
TIDAL's approach, particularly its focus on demonetisation, represents a significant test of whether financial disincentives can effectively manage the influx of AI music. Gervino emphasised that the 'takeover' of the music industry by AI is not inevitable if proactive steps are taken to monitor and control its spread. The company has indicated that its new policy is a 'living document', open to modifications as the technological landscape continues to evolve.
The move reflects broader concerns within the creative industries about the impact of AI on artist livelihoods and the integrity of creative works. While AI offers new tools for music production, the proliferation of entirely AI-generated content raises questions about fair compensation, copyright, and the value placed on human artistry.