The fortunes of Donald Trump's business empire have taken an unexpected turn with a recent federal filing revealing that his crypto ventures generated over £800 million in 2025, outstripping revenue from many of his long-established traditional assets. This significant increase in income highlights the former President's increasing focus on digital currency investments and his ambition for the United States to become the global hub for all things crypto.
During his second term, Trump made a series of high-profile investments in various digital money and crypto businesses, backed by major billionaire investors. His public declaration at the beginning of 2025 that he aimed to make the US 'the crypto capital of the world' was matched with actions to reduce federal scrutiny on the industry.
The annual disclosure report filed with the office of government ethics for 2025 highlights two key areas of success for Trump's crypto ventures. His flagship business, World Liberty Financial, contributed over £400 million through the sale of new governance tokens. Another entity, CIC Digital LLC, reportedly earned more than £480 million from the sale of 'meme' coins featuring Trump's image, just days before his inauguration.
A White House spokesperson sought to downplay any concerns about potential conflicts of interest, insisting that President Trump's actions were driven by a genuine desire to drive innovation and economic opportunity for the American people. However, critics will continue to scrutinise the financial implications of these investments.
It is worth noting that while initial sales figures were substantial, some of Trump's crypto ventures have seen their value decline since launch. Beyond digital assets, the former President also generated income from other branded merchandise, including Bibles and sneakers, with Trump-branded watches alone reportedly earning £3.8 million last year.
The disclosure report also reveals significant earnings from legal settlements, including over £69 million from five separate agreements with major media and social media companies, such as ABC, CBS, YouTube, Meta, and X (formerly Twitter). International property dealings in the UAE, Saudi Arabia, Romania, and Qatar have collectively contributed tens of millions of dollars to his reported earnings.