The 2026 FIFA World Cup in New Jersey is just around the corner, but it seems that many fans are giving the event a miss. Days before the tournament kicks off, demand for accommodations is reportedly low, with occupancy rates ranging from 8% to 30% for group stage matches.
The World of Blue hotel, which has invested $100 million to transform into a luxury destination for the World Cup, is charging soccer fans $450 to park on the night of the final, with a room costing around $2,300. However, this is about seven times the normal price, and it seems that many fans are not willing to pay the premium.
A combination of factors, including astronomical ticket prices, soaring airfare costs, and a lack of affordable lodging options, is contributing to the low demand. As a result, hotels are having to drop their prices for group stage matches, with some offering rooms for as low as $500 on the night of the final.
Chris Andraka, a 36-year-old director of operations, had planned to stay at Marriott's SpringHill Suites, but changed his plans when he saw the prices had increased from $300 to $5,300. 'Nothing to write home about,' he said of the hotel's amenities.
While some fans may opt to stay in New York City, where they can enjoy the city's nightlife and restaurant scene, even there, the crowds may fall short of expectations, with only 28% of hotel rooms booked for the night of the final, compared to 40% a year earlier.