Pea consumption in the UK has fallen to its lowest level in 50 years, according to new data from Defra. In 2025, the average Briton consumed just 37g of peas per week, a substantial drop from the 144g per week recorded in 1975.
Despite peas being a traditional British staple, only 22% of Gen Z reportedly associate them with Britain. The UK produces approximately 160,000 tonnes of peas for freezing annually, with 90% of the peas consumed in the country being domestically grown.