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UK Rents Flat for First Time Since 2017 as Landlords Cut Prices

Private rents across Great Britain have stabilised, ending a near-decade of continuous increases, according to new data from Rightmove. This shift comes as more landlords are reportedly reducing advertised prices to secure tenants.

  • Average private rents outside London remained flat at £1,370 per month in Q1 2026.
  • This marks the first time advertised rents have not risen since 2017.
  • Rightmove data suggests more landlords are cutting prices to attract tenants.
  • The trend contrasts with recent house price movements and mortgage rate context.

Private rents across Great Britain have reportedly stopped rising for the first time since 2017, bringing an end to almost a decade of continuous increases. Data from property website Rightmove indicates that a growing number of landlords are now having to lower their asking prices to secure new tenants.

For properties coming onto the market outside of London, the typical advertised private rent remained flat at £1,370 per calendar month during the first three months of 2026. This stabilisation represents a significant shift in the rental market, which has seen sustained upward pressure on prices for an extended period.

This development in the rental market occurs against a backdrop of fluctuating house prices and mortgage rates. While the specifics of house price movements across the UK vary by region, recent data from sources like the Office for National Statistics (ONS) and property portals typically show a more complex picture, with some areas experiencing modest growth and others slight declines. Mortgage rates, though still higher than the historic lows seen in previous years, have also seen some volatility, influencing both landlord costs and potential tenant decisions regarding home ownership.

Regional variations within the UK's housing and rental markets remain pronounced. While the national average for advertised rents outside London has stabilised, specific cities and rural areas may still be experiencing different trends. For instance, demand and supply dynamics can differ significantly between urban centres with high employment and more rural locations, impacting local rental price movements.

The Rightmove data suggests a potential rebalancing in the rental sector. After years of strong tenant demand outstripping supply, leading to consistent rent hikes, the market may now be seeing an adjustment as landlords adapt to current conditions to minimise void periods for their properties.

Why this matters: This shift could offer some relief to renters across the UK who have faced escalating costs for nearly a decade, impacting household budgets significantly. It also signals a potential change in market dynamics for private landlords.

What this means for you: This story may affect renters, homeowners, landlords or buyers depending on local market conditions, mortgage rates or housing policy. Review your own situation before making property decisions.

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