The UK-Switzerland free trade agreement is set to unlock £195 million in annual value for British food and drink producers, up from an average of just over £175 million between 2019 and 2022. The deal will grant tariff-free access to the Swiss market for some products, while reducing duties on others – a boon for UK agri-food exporters seeking to expand their presence in this lucrative market.
British lamb producers are set to benefit significantly, with the introduction of a quota system that will allow them to export zero-tariff produce into Switzerland. This competitive advantage is expected to boost one of the UK's flagship farming sectors, which currently faces stiff competition from other global suppliers such as Australia and New Zealand.
The agreement also includes improved access for high-quality UK beef steaks, with tariffs slashed by 35% under the Swiss quota regime – a significant reduction that will enhance export potential in this sector. The dairy sector is set to see improved access too, with tariffs on products like milk powder cut by up to 50%, while cheese remains tariff-free.
English sparkling wine producers are poised to benefit from a 34% tariff reduction under the agreement, representing Switzerland's best preferential treatment for sparkling wine. This move is expected to improve market access for British vineyards seeking to expand their exports in this growing sector.
Beyond meat and dairy, UK fruit and vegetable growers stand to gain from improved seasonal access to the Swiss market. Tariffs on a wide range of products – including peas, carrots, and broad beans – could fall to as low as 0%, opening up new opportunities for these producers. The deal also includes measures to protect 28 UK Geographical Indications (GIs) in Switzerland, such as Traditional Welsh Caerphilly cheese and Ayrshire New Potatoes.
NFU President Tom Bradshaw welcomed the agreement, describing it as a "balanced" deal that secures competitive access for UK farmers. He highlighted the government's success in negotiating tariff reductions for key sectors such as beef, lamb, dairy, and viticulture. The new Sanitary and Phytosanitary (SPS) chapter will also streamline trade by improving information sharing and reducing border bureaucracy.