UK couples are increasingly opting for later wedding dates, with a significant rise in October bookings, according to the 2026 UK Wedding Report from Bridebook. This shift follows hotter-than-average summers, as heatwaves have led to additional costs and discomfort for wedding parties and guests.
Wedding businesses are facing substantial financial impacts, with costs running into the thousands of pounds for venues and suppliers. Michelle Miles, board adviser to the UK Wedding Association, noted that venues are incurring expenses for equipment and energy to keep spaces and food cool, including bringing in air conditioning units.
The heat has also affected alcohol sales, a key profit driver for venues, as guests tend to drink more water on hot days. Florists are also experiencing challenges, with popular choices like peonies and roses having a significantly narrowed flowering window.
Wedding planner Sarah Haywood has observed a shift in the wedding calendar over the last decade, with the 'shoulder season' now extending into October. Some venues are adapting by investing in cooling measures, such as air-to-air heat pumps, to ensure comfort for guests on warm days.