Oxford's literary hotspot has just got hotter – literally! The city's latest addition is a game-changer for fans of fantasy and romance. Bad Girl Books, the UK's first dedicated store for romantasy, swung open its doors to thunderous applause on Walton Street, drawing in queues that stretched down the street like a sea of expectant fans.
The phenomenon of romantasy has been building momentum online, with platforms like BookTok fueling the fire. The likes of Sarah J Maas, whose 'A Court of Thorns and Roses' series has sold over 75 million copies worldwide, are leading the charge. And it's not just about the numbers – authors like Rebecca Yarros have broken records in the UK with her debut hardback title, 'Onyx Storm', landing the largest opening week in a decade.
So what's behind this fantastical romance revolution? For starters, it's an escape from reality that offers something more – a chance to immerse yourself in a world where love is not just a four-letter word. Fans rave about the 'spice level' (yes, it's a thing!), but beneath the surface lies a rich narrative that explores complex themes and moral grey areas.
Traditionally, fantasy fandoms have been a male-dominated territory, but romantasy has bucked this trend with its devoted female following. Young women are flocking to these stories, drawn in by protagonists who reflect their own experiences and desires. And it's not just the ladies – we spotted some enthusiastic gents among the crowds, too!
Meet Starlin Marot, the 30-year-old force behind Bad Girl Books. This trailblazer was once a non-reader turned passionate fan, inspired by the power of TikTok to discover new worlds and ignite a love for reading. Her pop-up shops have been a huge hit, raising £30,000 in just six months – no mean feat!
This momentous opening marks a turning point for romantasy, taking it from the virtual world into brick-and-mortar reality. For fans, it's a dream come true – a dedicated space to discover new titles, share recommendations, and connect with like-minded souls. The future of reading just got a whole lot brighter in Oxford!