Vercel, a company specialising in agentic infrastructure and high-performance web development, has entered into a multi-year strategic partnership with the Mercedes-AMG PETRONAS Formula One Team. The collaboration, which officially launched today, 15 July 2026, began its initial phase earlier this month with Vercel's branding visible on the Mercedes-AMG F1 cars during the British Grand Prix, held between 2 and 5 July 2026.
This alliance is set to deepen considerably from 2027 onwards, expanding across various aspects of the team's operations. The agreement encompasses global branding rights, exclusive hospitality experiences, customer engagement initiatives, and content creation. Crucially, it also includes significant technical collaborations, with plans already underway to transition the Formula One team's digital platforms to Vercel's infrastructure.
Richard Sanders, Chief Commercial Officer for Mercedes-AMG PETRONAS Formula One Team, highlighted the shared philosophy between the two organisations. He stated that in Formula One, every millisecond and decision is critical, mirroring Vercel's focus on speed and continuous innovation in its platform. Vercel's founder and CEO, Guillermo Rauch, echoed this sentiment, drawing parallels between the speed required on the track and the performance expected on the web, emphasising their mutual pursuit of engineering excellence.
Vercel, recognised for its role in developing Next.js, a widely used framework for millions of websites, has evolved to support the 'agent era' – a period where AI coding agents are deployed and enterprises build their own AI agents on its platform. The company's infrastructure, originally designed for delivering web pages, now facilitates the movement of trillions of AI tokens, underscoring its capabilities in scalable, high-speed agentic infrastructure.
The partnership aims to foster a stronger connection between the global technology community and the world of Formula One. Planned activities include customer experiences, executive leadership forums, and technology events, alongside exclusive behind-the-scenes access. There are also intentions to develop a platform designed to bring technology closer to fans, customers, partners, and developers globally, enhancing engagement and interaction.
Based in Brackley and Brixworth, UK, the Mercedes-AMG PETRONAS F1 Team has a rich history in motorsport, having secured eight consecutive Constructors’ Championships from 2014 to 2021. This partnership with Vercel represents a strategic move to leverage cutting-edge technology to maintain and enhance their competitive edge, both on and off the circuit.