Virgin Media O2 extends O2 Arena sponsorship for another decade

UKPulse Consumer Desk

Virgin Media O2 has extended its sponsorship of The O2 arena in Greenwich for another decade, committing to the deal until at least 2038.

The O2 name will remain on the Greenwich arena and surrounding entertainment district until at least 2038.
O2 customers will receive access to 50% more tickets for shows at the arena through Priority, and pre-sale access to events at Indigo at The O2.
The value of the agreement has not been disclosed by Virgin Media O2 or venue owner AEG.

Virgin Media O2 has committed to another decade of sponsorship for The O2 arena, extending the agreement until at least 2038. This will keep the O2 name on the Greenwich arena and its surrounding entertainment district.

The company and venue owner AEG have not disclosed the value of the new agreement. A source close to Virgin Media O2 described a reported £200m figure as "purely speculation."

Under the new agreement, O2 customers will gain access to 50% more tickets for arena shows via the Priority Tickets programme. For the first time, customers will also receive pre-sale access to events at the smaller Indigo at The O2 venue.

Virgin Media O2 views the partnership as a driver of customer loyalty, citing 1.7m tickets bought by O2 customers through Priority Tickets in 2025. This commitment comes as the telecom group's owners are reportedly targeting around £600m in cost savings.

What this means for you: If you are an O2 customer, you will have access to 50% more tickets for shows at The O2 arena through Priority, and pre-sale access to events at Indigo at The O2.

Virgin Media O2 extends O2 Arena sponsorship for another decade

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