Walmart announced on Tuesday that it has completed its acquisition of Vibe.co, a self-service streaming TV advertising platform. The acquisition, which was first announced in June, brings Vibe.co into Walmart Connect, the retailer's connected TV advertising platform. Vibe.co's platform enables small- and medium-sized brands to launch streaming TV campaigns across publishers.
Walmart Completes $1.4 Billion Acquisition of Vibe.co
UKPulse Money DeskWalmart has completed its acquisition of self-service streaming TV advertising platform Vibe.co, expanding its connected TV advertising business.
- Walmart acquired Vibe.co for $1.4 billion
- Vibe.co's platform enables small- and medium-sized brands to launch streaming TV campaigns
- Walmart is expanding its connected TV advertising business
Why this matters: This acquisition expands Walmart's connected TV advertising business, potentially providing new opportunities for advertisers.
What this means for you: This acquisition may lead to new advertising opportunities for small- and medium-sized businesses.