Subscribers to major streaming services Netflix, Disney+, and Amazon Prime Video in Western Europe have faced higher price increases than any other market globally in recent years, according to research by Ampere.
Over the past three years, a series of price rises, intended to fund content production and drive profits, led to Western European subscribers experiencing the largest average increases. The average monthly subscription cost rose by $1.86 (£1.36) in the region, exceeding the $1.70 increase seen in the US, the world's largest streaming market.
Netflix UK's financial figures for last year show the company's annual revenues surpassed £2 billion for the first time, reaching £2.06 billion. This marked an 11% increase from £1.85 billion reported in 2024. The company attributed this revenue boost primarily to a 7% growth in paid memberships and higher average monthly revenue per paying membership.
UK subscribers last saw price increases, ranging from £1 to £2 a month, in February 2025. These increases pushed the basic package with ads to £5.99 a month and the standard ad-free package to £12.99 a month. Disney+ last raised prices in the UK in September and October last year, while Amazon introduced a £2.99 monthly fee for ad-free viewing in February 2024.
While price rises have become common in the streaming sector, Ampere's research also indicates that the scale of these increases has significantly dropped. Average price rises across the three companies fell from 24% of the previous subscription price in 2023-24 to 14% in 2025-26.