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Which? tests reveal lesser-known products outperform big brands

Which? has found that some lesser-known products have outperformed big-name brands in their tests, often at a lower cost.

  • Which? tests show that familiar logos do not always guarantee the best product.
  • Some Which? Best Buys cost less than their big-name rivals.
  • Which? members have exclusive access to detailed test results and product reviews.

New findings from Which? indicate that consumers may not always get the best product by opting for big-name brands. The consumer champion's tests have revealed instances where lesser-known products have outperformed their more prominent rivals.

These products, which have been awarded Which? Best Buys, sometimes come with a considerably lower price tag. The organisation suggests that looking beyond headline brands could lead to higher-scoring products for less money across various categories, including non-stick frying pans, electric toothbrushes, and wi-fi routers.

Which? members can access detailed head-to-head results from these expert tests, along with advice to help choose products. Non-members can join Which? for instant access to these benefits and full product reviews.

What this means for you: Considering products beyond well-known brands could lead to better value and higher-performing items.

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