The news that the UK will host the 2035 FIFA Women's World Cup is music to the ears of football fans across the nation. And rightly so, because this is an opportunity for our country to showcase its passion for the beautiful game – in all its forms! As we celebrate another thrilling men's World Cup campaign, attention turns to the infrastructure required to make this women's tournament a resounding success. Stadiums will play a crucial role in driving the continued growth of women's football long after the final whistle blows.
The progress made by women's football in England is nothing short of remarkable. The Lionesses' Euro triumph in 2022 sparked an explosion of enthusiasm, with average WSL attendance soaring by a staggering 180% the following season. Grassroots participation has also seen a significant boost, with nearly 2.6 million girls now having equal access to football in school PE sessions – a rise of almost a third over the past five years. However, despite increased media coverage and awareness, stadium attendances have hit a plateau, suggesting that it's time for a fresh approach to the matchday experience.
A recent survey, involving 2,000 fans, has lifted the lid on what women's football supporters really want from their stadiums. And it's clear: they're not just looking for a seat with a good view – they're seeking a welcoming, family-friendly atmosphere that makes the whole day out a special occasion. Comfort takes centre stage over being 'close to the action', in stark contrast to male fans who prioritise food options and team performance.
In practical terms, this means stadiums must step up their game with features such as family-friendly seating areas, dedicated fan zones for kids, healthier food options, and – yes, you read that right – vastly improved toilet facilities to reduce queuing. With 22 stadiums already earmarked for the 2035 World Cup, one or two still under construction, it's time to think beyond hosting capacity and focus on their ongoing contribution to the women's game.
And what a welcome development is Brighton & Hove Albion's plan to build Europe's first purpose-built women's football stadium! This pioneering initiative, spearheaded by CEO Paul Barber, who insists "infrastructure is going to change this game", sends a powerful message: that dedicated facilities tailored to the specific needs of the women's game are essential for sustained growth and capitalising on the momentum generated by events like the World Cup.