Under-fire pollster YouGov is eyeing a former executive of market research firm Kantar as its next chief executive, according to sources. The company has been facing criticism over its polling accuracy in recent months. The shortlisted candidate, Levings, previously led Kantar's operations in the Americas.
The move comes as YouGov's reputation has been under scrutiny, with the company facing questions over its polling methods and accuracy. Recent polls conducted by the firm have been at odds with actual election results, fuelling criticism of its methods.
Kantar is a well-respected market research firm, and Levings' appointment as CEO could potentially bring a fresh perspective to YouGov. However, the company will need to address its polling accuracy issues if it is to regain the trust of the public and clients.
YouGov has not commented on the potential appointment, but a spokesperson for the company confirmed that Levings was one of the shortlisted candidates.