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YouTube Doubles Watch Hour Requirement for New Creators to Earn Money

YouTube has announced new, higher thresholds for creators to begin earning money from ads and subscriptions, effective February 1.

  • New creators will need 8,000 watch hours in the past year or 20 million Shorts views in 90 days.
  • The previous requirement was 4,000 watch hours or 10 million Shorts views, along with 1,000 subscribers.
  • The changes will not affect creators already in the YouTube Partner Program.

YouTube announced on Monday that new creators will face increased requirements to start earning revenue from ads and subscriptions. From February 1, creators will need at least 8,000 qualified watch hours over the past year or 20 million qualified Shorts views in the last 90 days.

Currently, creators need 1,000 subscribers and 4,000 watch hours over the past year, or 1,000 subscribers and 10 million Shorts views over 90 days. The Google-owned company stated that these updates will not impact creators already participating in the YouTube Partner Program.

Additionally, YouTube creators will need to maintain 10 million Shorts views over a 90-day period to earn money through the Shorts Creators Pool. Channels falling below this threshold will remain in the partner program and continue earning on long-form content, with Shorts revenue resuming once they again reach 10 million views.

YouTube attributes these changes to the platform's growth, citing over 200 billion daily Shorts views and more than a billion hours of watch time on TV every day. The company also announced the expansion of its Premium Lite subscription to all countries where YouTube Premium is available.

Why this matters: The increased thresholds could make it harder for new creators, particularly those focusing on Shorts, to enter and remain in YouTube's monetisation program.

What this means for you: If you are a new creator aiming to earn money on YouTube, you will need to meet higher watch hour or Shorts view thresholds starting February 1.

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