Zoopla, the UK's second-largest property portal, has reported a return to profit, posting a pre-tax profit of £13.3m in 2025. This follows a £5.2m loss in the previous year, which was partly due to a nearly £20m write-down of Yourkeys, an estate agent acquired in 2021.
The company's new chief executive, Paul Whitehead, has steered Zoopla away from a primary focus on property transactions. Instead, the strategy now targets existing homeowners interested in valuing their properties and other financial services.
This shift is supported by a new advertising campaign designed to appeal to homeowners' interest in property valuations. The number of homeowners using the platform grew by 39% to 5.4m in 2025, and has increased by an additional 1m since then. Despite this, the group's revenue saw a one per cent dip to £83.2m.
Whitehead indicated that while house prices and market activity are declining, the new approach is not solely a response to a subdued market. He noted that UK consumers have become more resilient, with less volatile swings in platform traffic.