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Advertised Rents Hit Record Highs Across Britain, But Growth Slows

Average advertised rents outside London have surpassed £1,400 for the first time, reaching £1,418, while London rents hit a record £2,825. However, annual rental growth has moderated nationally.

  • Average advertised rents outside London are £1,418, a 1.5% quarterly increase.
  • Annual rental growth outside London has slowed to 2.4%, down from double-digit increases between 2021 and 2023.
  • London's average advertised rents reached £2,825 per month, with annual growth accelerating to 3.2%.

Advertised rents across Britain have reached record highs, with figures from Rightmove showing average rents outside London exceeding £1,400 a month for the first time, now standing at £1,418. This follows a 1.5% quarterly increase.

However, annual rental growth nationally has slowed to 2.4%, a notable shift from the double-digit increases observed between 2021 and 2023. Available rental stock and tenant demand have both fallen by 2% year-on-year, suggesting a more balanced market overall.

In contrast, London's rental market is experiencing renewed pressure. Average advertised rents in the capital have reached a record £2,825 per month, with annual growth accelerating to 3.2%. Available rental properties in London have decreased by 9% over the past year, while tenant demand has increased by 6%.

The figures also indicate a potential slowdown in landlord investment. The proportion of rental properties previously advertised for sale has fallen from 17% to 15%, suggesting fewer properties are entering the private rented sector. Higher borrowing costs are contributing to this, with the average two-year fixed buy-to-let mortgage rate climbing to 5.34%.

Why this matters: The moderation in rental growth nationally, alongside record high rents and weakening landlord investment, highlights ongoing challenges in the rental market for both tenants and landlords.

What this means for you: If you are a landlord, higher mortgage rates could significantly impact your monthly costs and rental yields, potentially influencing decisions about refinancing or selling properties. If you are a tenant, despite a slowdown in national rental growth, advertised rents remain at record levels, and the availability of suitable homes continues to be a concern.

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