Millions of households across Great Britain are struggling with the cost of living crisis, a stark reality reflected in the latest Opinions and Lifestyle Survey (OPN) from June 2026. Amidst this economic backdrop, attitudes towards artificial intelligence (AI) have also come under scrutiny. The survey reveals the intricacies of public perception on AI, its integration into daily life, and how different demographics view its benefits and risks.
The data highlights a worrying trend: over 60% of respondents from lower-income households express concern about losing jobs to automation, whereas those in higher-income brackets are more optimistic about AI's potential for economic growth. This disparity underscores the need for targeted support measures that address the varied experiences of different socioeconomic groups.
According to the OPN data, nearly one-third of households have had to reduce their spending on essential items due to rising costs, including food and energy bills. The impact is felt across the board, with families making difficult choices between paying bills or putting food on the table.
In addition to economic pressures, other aspects of daily life are also under scrutiny. Intentions to travel abroad have dropped significantly since pre-pandemic levels, as people weigh up the cost and practicalities of international trips. Working arrangements and personal well-being are also key concerns, with many experiencing stress and anxiety due to financial insecurity.
The survey's granular breakdown by age, region, and income level offers invaluable insights for policymakers and businesses aiming to tackle these challenges effectively. By understanding how different groups experience the cost of living crisis, organisations can develop targeted interventions that make a tangible difference in people's lives.