Albania is positioning itself as a new centre for medical tourism, particularly for dental procedures, with its capital Tirana at the forefront. The city's metropolitan area hosts almost 400 dental clinics, many of which are now targeting customers from outside Albania with websites and signage in English and Italian.
The cost of dental implants in Albania is typically around €600 per tooth, a price point comparable to Turkey, which has historically been a popular destination for cheaper dental work for Western Europeans. This cost is significantly lower than the potential four times higher prices for the same treatment in the UK, France, or Germany.
Concerns have been raised by the UK Foreign Office regarding medical procedures in Turkey, noting that it is "aware of seven British nationals having died in Turkey in 2025 following medical procedures." The Foreign Office also stated that "some British nationals have also experienced complications [after surgery in Turkey], and needed further treatment or surgery following their procedure."
Albania's Prime Minister, Edi Rama, stated that the government is working to support reputable providers in this new industry and guard against informal "bad competition." The government is considering an official seal of approval for medical tourism facilities, though details are yet to be finalised.