Protests are mounting in Albania over ambitious luxury resort proposals linked to Ivanka Trump and Jared Kushner. The developments, planned for ecologically sensitive areas on the country's southern coast, have sparked a debate about the true beneficiaries of Albania's burgeoning tourism industry, with thousands taking to the streets in opposition.
Jared Kushner's private equity firm has outlined plans for a significant resort on the Zvërnec Peninsula, reportedly envisioning up to 10,000 hotel rooms. Separately, Ivanka Trump discussed a "massive scale" real estate project on Sazan Island, approximately 18km from the mainland, which she discovered while sailing in the Mediterranean. Both locations are situated in an area celebrated for its natural beauty and ecological importance, lying beside some of the Mediterranean's most vital environmental sites.
The proposed sites are not merely picturesque; they are critical habitats for a wide array of wildlife. The Zvërnec Peninsula, for instance, is home to over 200 bird species, including flamingos and Dalmatian pelicans, and supports around 70 endangered species such as the monk seal and loggerhead sea turtle. Environmental groups and local citizens express deep concern that large-scale, high-impact tourism developments could irrevocably damage these protected ecosystems.
The sentiment among many Albanians is not against tourism itself, which is seen as a vital economic opportunity for one of Europe's poorer nations. Instead, the opposition focuses on the nature of the proposed developments. Critics argue that projects of this magnitude, spearheaded by foreign investors, risk prioritising profit for a select few over the sustainable development and long-term benefit of local communities and the preservation of Albania's unique cultural and natural heritage.
This pushback highlights a broader conversation about responsible tourism development in emerging destinations. While Albania is keen to attract visitors and investment, there is a strong desire for growth that aligns with national values, supports local livelihoods, and protects the country's precious natural assets for future generations. The protests underscore a call for tourism that respects the environment and empowers local entrepreneurs, rather than large-scale, externally driven projects.
Practical Advice for UK Travellers to Albania:
Albania remains an increasingly popular and welcoming destination for UK tourists. The Foreign, Commonwealth & Development Office (FCDO) advises that most visits are trouble-free. UK nationals do not require a visa for stays of up to 90 days within a 180-day period. Flights from the UK to Tirana typically cost between £100-£250 return, depending on the season and airline, with new routes from various UK airports enhancing accessibility. Travel insurance is highly recommended, covering medical emergencies, personal liability, and trip cancellations, as the European Health Insurance Card (EHIC) or Global Health Insurance Card (GHIC) is not valid in Albania. When visiting, consider supporting locally-owned businesses, guesthouses, and independent tour operators to ensure your tourism spend directly benefits Albanian communities. This approach aligns with the growing sentiment among locals for sustainable and community-focused tourism.