World Cup Fans Marvel at US Culture: 'Even the Coke is Big'
Sophie Turner
International football fans visiting the US for the World Cup are encountering a distinct American culture, marked by large portion sizes, diverse food options, and an unexpected immersion in local sports celebrations. Many are expressing surprise at the sheer scale of everything, from beverages to supermarkets, and the unique culinary experiences on offer.
- World Cup fans are consistently surprised by the large portion sizes and general scale of items in the US.
- Food culture, including fast food chains and free restaurant refills, is a major talking point for visitors.
- Some fans have experienced unexpected immersion in American sports, such as basketball championship celebrations.
- The US is hosting approximately 75% of the 2026 FIFA World Cup matches.
- Visitors have noted a more subdued football atmosphere compared to previous World Cups, reflecting the US's multi-sport landscape.
The sheer scale of American culture has left World Cup fans from across the globe in awe. From the gargantuan size of soft drinks to the massive portions at restaurants, visitors are struggling to comprehend the enormity of everyday items they encounter on their travels. Morocco's Ayoub Baghdad summed up this sentiment when he quipped, "Everything is big, even the Coke is big."
As the US hosts the majority of the 2026 FIFA World Cup matches, international fans are keen to explore American culture beyond the football pitches. This has led to a string of viral social media moments showcasing visitors trying everything from Waffle House to developing an unlikely appreciation for ranch dressing. The expansive nature of American supermarkets and generous restaurant portion sizes continue to fascinate.
Food is emerging as a key area of cultural exploration, with many praising the superior flavour profile of American cuisine – even in fast food. "I'm surprised by how much more flavour there is," noted Ire Balogun, a visitor from Oxford. Meanwhile, Portuguese graduate students João Valentim and Lourenço Silva have been actively seeking out chain restaurants like Chipotle and Shake Shack.
The dining experience itself has also come as a surprise to many, with Christian Boateng, a Ghanaian living in England, remarking on the massive portion sizes: "We couldn't finish everything. It's not like that in England."
Why this matters: As the UK prepares for future international sporting events and potentially hosts its own, understanding the cultural impact on visitors provides valuable insights into tourism and national identity. It also offers a snapshot of how British perceptions of American culture align with reality for those experiencing it firsthand.
What this means for you: What this means for you: If you are considering travelling to the US, particularly for a major event, be prepared for a distinctive cultural experience, especially regarding food portion sizes and the multi-sport focus of the nation. It highlights the unique aspects of American life that differentiate it from the UK.