Giles Hurley, Chief Executive of Aldi, has accused rival supermarkets of increasing food prices to drive their growth. Mr Hurley, who leads the UK's fourth-biggest supermarket, stated that Aldi is the only grocer whose prices have fallen year-on-year.
He criticised other "more expensive supermarkets" for pushing up prices, noting that some are experiencing volume decline despite increased takings. In contrast, Aldi is reportedly driving prices down and growing its volumes.
Mr Hurley also reiterated his opposition to loyalty-based promotions used by rivals like Sainsbury's and Tesco, arguing they lack "transparency around price." He warned that the cost of food is a significant pressure on households and called on the government to avoid policies that could inadvertently increase food system costs in the upcoming Budget.
Aldi grew its turnover by five per cent to a record £19bn in 2025, with its underlying profit remaining broadly flat at £433m. The grocer has announced plans to invest £900m into opening 40 more sites next year, aiming to reach 1,500 supermarkets in the UK from its current 1,092.