Good news for thrifty spirits enthusiasts: Aldi's Specially Selected Haysmith's London Dry Gin has been crowned the UK's best gin at the prestigious World Drinks Awards 2026. This budget-friendly gem not only beat out premium competitors but also proved that you don't need to break the bank to enjoy top-notch quality.
The award-winning spirit, priced under £20, significantly undercuts many of its rivals, including Beefeater. It even surpassed other well-known names like Hawkstone and Hawkridge – a testament to Aldi's ability to create high-quality products at affordable prices.
This latest accolade is just one in a string of successes for supermarket own-brand products, which have been gaining recognition for their quality and value for money. For consumers, such awards can be a valuable guide, showing that you don't need to pay top dollar for premium taste and quality.
The World Drinks Awards are globally recognised, celebrating the best in all internationally recognised styles of drinks. A win in this competition can significantly boost a product's profile, potentially leading to increased sales and further solidifying consumer trust in own-brand offerings.
This success reflects a broader trend in UK retail, where supermarkets are investing heavily in developing their own-label ranges to compete with traditional brands. By working with high-quality producers, supermarkets like Aldi are creating products that meet or exceed the standards of established market leaders – and doing it all at a fraction of the price.