The electric atmosphere of Victoria Park is about to get a whole lot brighter thanks to the news that All Points East has thrown its weight behind local heroes Victoria Park Football Club. This trailblazing community partnership sees the festival's iconic branding emblazoned on the non-league club's shirts for the upcoming season – and it's more than just a logo, mate.
Captain Matty Walsh is beaming with pride as he talks up the natural synergy between two East London institutions. The club's pre-season training sessions often coincided with the festival's stages being erected in the park, creating an unforgettable backdrop for the lads to get into gear. Walsh, who joined the area's ranks in 2021, is a big fan of the festival's support, highlighting how Victoria Park FC serves as a vital connection to the community for many players – including some of his own squad members.
The sponsorship deal not only brings much-needed new kits for the club but also injects a massive dose of local pride. For players who already treat All Points East like it's their own private gig, having the festival's logo on their shirts is the ultimate seal of approval – a cool and relevant endorsement that resonates with the young talent.
This year's All Points East extravaganza promises to be one for the books, with Jorja Smith and Tems co-headlining on August 21, followed by Lorde on August 22. 'All Points East presents Outbreak Fest' brings Deftones to the stage on August 23, while Tyler, The Creator takes over the park for two unforgettable days on August 28 and 29. The grand finale sees Twenty One Pilots bring the noise on August 30.
This bold partnership is a sign of the times – major cultural events like All Points East are getting more plugged into their local communities than ever before. By backing grassroots sports, they're not only boosting brand visibility but also pouring concrete into the fabric of East London's vibrant cultural landscape – and we can't get enough of it!