London-based AI startup Anam has chosen CoreWeave as its primary cloud infrastructure partner to develop and scale its digital avatar technology, the companies announced today. The deal will see Anam leverage CoreWeave's GPU-optimised cloud platform to train and run its AI avatars, which are designed for customer service, education and entertainment use cases.
CoreWeave, which began as a cryptocurrency mining operation before pivoting to AI cloud services, has become a key player in the infrastructure layer of the artificial intelligence boom. The New Jersey-headquartered firm operates data centres packed with Nvidia graphics processing units, offering lower-cost alternatives to major public cloud providers such as Amazon Web Services and Microsoft Azure.
For Anam, the partnership addresses a critical bottleneck: the high computational demands of generating lifelike, real-time avatars. The company’s technology requires vast amounts of processing power to render facial expressions, voice synthesis and natural language responses simultaneously. By moving to CoreWeave, Anam expects to cut latency and improve the fluidity of its avatars, making them more suitable for commercial deployment.
The announcement comes amid a broader surge in UK investment into AI infrastructure. According to recent industry data, British AI startups raised over £3.5 billion in venture funding in the first half of 2026, with a growing share directed toward compute-intensive applications such as generative video and real-time simulation. However, concerns persist about the UK’s reliance on overseas cloud providers for critical AI workloads.
Dr. Helena Grant, an AI infrastructure analyst at London-based consultancy TechPolicy Partners, said: “CoreWeave’s expansion into serving UK startups is a sign that the market for specialised AI compute is maturing. But it also highlights the lack of domestic alternatives at scale. For UK firms building foundational AI, the choice of cloud provider can directly affect costs, performance and even regulatory compliance.”