ICG, the asset manager that owns Buzz Bingo, is exploring a sale of the company. Buzz Bingo is the UK's largest bingo hall operator, and ICG has appointed bankers to advise on discussions with potential buyers.
The Nottingham-based chain is seeking a new owner to provide investment, aiming to capitalise on increased interest in bingo among young people. Buzz Bingo reported that online trends have contributed to a resurgence in the game's popularity, especially among younger players looking for affordable entertainment.
Last year, Buzz Bingo saw admissions and revenue grow for the first time since 2007. The group's revenue increased by 11% to £241m in the 2025 financial year, driven by double-digit growth in its bingo halls and online games. Of the 190,000 new retail customers acquired last year, half were under 35.
The potential sale comes as the gambling industry warns the government about a proposed Budget tax increase. Chancellor John Healey has been urged to raise machine games duty from 20% to 40%, which could generate £458m. Buzz Bingo chief executive Dominic Mansour warned last month that such a tax hike would jeopardise the viability of bingo in the UK.