Halloween is increasingly becoming a month-long event in the UK, with Britons decorating their homes with ghoulish versions of Christmas traditions, a trend dubbed 'Halloweenmas'. An analysis of sales transactions on the online wholesale platform Faire revealed a more than 500% increase in Halloweenmas products available over the past four years, rising from 425 in 2021 to 2,632 in 2025. The largest growth areas include trees, wreaths, and ornaments.
Budget retailer Wilko has identified Halloween trees as one of the biggest decorating trends of 2026, reporting a 200% rise in artificial tree sales in September compared to the previous year. Charlotte Broadbent, UK general manager for Faire, noted that this extended celebration offers a chance for shared quality time ahead of Christmas, without the same level of expectation or need for significant spending.
Emily Viberg, a senior retail analyst at Mintel, highlighted that Halloween now encompasses a full season of engagement, gifting, and themed activities. Research from Mintel indicates that young Britons, particularly those aged 16 to 34, are at the forefront of this shift, using the occasion for self-expression and experimenting with fashion and makeup.