Citroën's bold revival of the 2CV, one of its most iconic models, is set to shake up the European automotive market with an affordable electric city car priced around £13,000. This strategic move comes as a response to a glaring gap in the market for cheap new vehicles, particularly electric ones.
For years, European car manufacturers have prioritised producing high-tech cars with advanced features and large profit margins, pricing out many traditional buyers who can no longer afford even small hatchbacks. Electric vehicles, despite their technological advancements, have contributed to this issue, with entry-level models often exceeding £30,000.
The new electric 2CV is expected to make its concept debut at the Paris Motor Show in October 2026, with full production beginning in 2028. It will reportedly offer a range of approximately 160 miles and be built on Stellantis' low-cost E-Car architecture, designed specifically for affordable electric vehicles. This platform will also be used for a reborn Fiat Panda, both models to be produced in Italy.
Citroën has acknowledged that rising car prices have excluded millions of potential customers. The revived 2CV is presented as the company's solution to re-engage these buyers, focusing on practicality, affordability, and ease of maintenance – core principles that made the original 2CV a success.
This move by Citroën signals a broader shift within the European automotive industry, with other manufacturers such as Renault also preparing to introduce new generations of affordable electric models. The growing influx of low-cost electric vehicles from Chinese manufacturers has prompted companies to re-evaluate the importance of the budget segment and compete on affordability.