Dame Tracey Emin is lending her voice to a new Transport for London campaign urging passengers to give up seats for those with hidden disabilities, as part of an expanded drive to make the capital's transport network more inclusive.
The renowned British artist will be heard across TfL services championing the 'Please Offer Me a Seat' scheme, which encourages commuters to look out for fellow travellers wearing the distinctive badge or carrying the corresponding card. Her involvement brings fresh attention to the daily challenges faced by passengers whose conditions aren't immediately visible.
The scheme, launched in 2017 in partnership with disability groups, has already reached more than 100,000 users. It allows people to signal their need for a seat without having to repeatedly explain their condition, removing potential discomfort or embarrassment from the situation.
Dame Tracey's participation carries particular weight given her own recent health battles, including bladder cancer treatment that affected her mobility. Her firsthand experience of physical limitations reinforces the campaign's central message that disabilities often remain unseen, and small gestures can transform someone's journey.
The campaign forms part of TfL's broader accessibility efforts, which include station improvements and enhanced staff training. Officials hope Dame Tracey's distinctive voice will help foster greater empathy amongst passengers, ensuring London's vast transport network remains welcoming for all users regardless of their physical needs.