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Danone's €1bn Huel Takeover Approved by Competition Watchdog

The Competition and Markets Authority (CMA) has cleared Danone's acquisition of British meal supplement maker Huel for €1bn (£864m).

  • The Competition and Markets Authority (CMA) has approved Danone's €1bn (£864m) takeover of Huel.
  • Danone stated the acquisition will aid its growth in the nutrition sector.
  • Huel, founded in 2015, aims to provide nutritionally complete food products.

French food and drink firm Danone has received approval from the competition watchdog for its €1bn (£864m) takeover of British meal supplement maker Huel. The Competition and Markets Authority (CMA) gave the deal the green light following a review.

Danone, which agreed to buy Huel in March, stated the acquisition will help it expand within the nutrition sector. For Hertfordshire-based Huel, the deal is expected to support the brand's growth ambitions and drive its international expansion.

Huel was founded in 2015 by Julian Hearn, offering nutritionally complete food products designed to reduce meal times and provide essential nutrients. The brand has since expanded its range to include plant-based ready meals, nutrition bars, and health drinks.

Why this matters: The acquisition allows Danone to expand its presence in the nutrition sector and supports Huel's international growth.

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