Dubai's Department of Economy and Tourism has launched an ambitious new programme, 'Dubai Invite', offering residents substantial rewards for encouraging friends and family from abroad to visit the emirate. The initiative, which allows residents to unlock benefits worth over £600, comes as the popular tourist destination seeks to revitalise its visitor numbers after a reported decline in the first half of 2026.
Under the 'Dubai Invite' scheme, any resident aged 18 or over with a valid Emirates ID can nominate up to five non-UAE resident guests. These nominated visitors must arrive on a valid tourist visa by air, sea, or road, with their details and arrival date registered via the Visit Dubai nomination form. Once the visitor's arrival is verified by authorities, the nominating resident will receive an email detailing how to redeem a package of exclusive benefits.
The attractive packages, valued at up to AED 3,000 (approximately £610), include a wide array of perks designed to enhance the visitor experience. These range from significant discounts on hotel stays, such as a 45% reduction at the Melia Desert Palm hotel, to complimentary tickets for attractions like Aquaventure World, and two-for-one offers at popular beach clubs on Palm Jumeirah. Additionally, visitors can expect discounts on taxi fares and money off bills at some of Dubai’s renowned restaurants.
This strategic move by Dubai’s tourism authorities follows a challenging period for the emirate's visitor economy. While Dubai welcomed nearly 20 million international tourists in 2025, the first half of 2026 saw disruptions to commercial flights and the issuance of travel advisories, contributing to a noticeable drop in tourist arrivals. The 'Dubai Invite' programme, running between 20 July and 31 October 2026, aims to capitalise on the personal connections residents have, leveraging their local knowledge and relationships to attract new visitors.
The benefits package, once redeemed, will remain valid for use until 31 December 2026, offering flexibility for both residents and their guests. This initiative highlights Dubai's proactive approach to maintaining its status as a leading global tourism hub, adapting its strategies to overcome external challenges and continue attracting international visitors.
Practical Advice for UK Travellers
What this means for you: If you have friends or family living in Dubai, this is an opportune moment to plan a visit. You could benefit significantly from the 'Dubai Invite' programme, potentially saving hundreds of pounds on accommodation, dining, and attractions. The scheme is open for nominations until 31 October 2026, with perks valid until the end of the year.
For UK citizens, a visa is typically required for entry into the UAE. While some nationalities can obtain a visa on arrival, it's crucial to check the latest requirements on the official UAE government website or with the UAE embassy in the UK before travelling. As of 24 July 2026, the Foreign, Commonwealth & Development Office (FCDO) advises travellers to check their website for the latest travel advice for the UAE, which includes information on local laws and customs, safety and security, and entry requirements. The FCDO currently maintains a 'green' travel advisory for Dubai, indicating that it is generally safe to visit, but always check for the most up-to-date information.
A return flight from London to Dubai typically costs between £400 and £700, depending on the airline, time of year, and how far in advance you book. Direct flights are available from several major UK airports. Travel insurance is highly recommended for any trip to Dubai. Ensure your policy covers medical emergencies, trip cancellations, and any activities you plan to undertake, such as water sports. The cost of travel insurance can vary but expect to pay around £20-£50 for a standard single-trip policy.