Get ready to fall in love with the majestic style of Egypt's own fashion icon, Ehsan Ouf! Photographer Farida Mahdy is celebrating her grandmother's enduring glamour through her captivating project 'Grandma and the Fur Coat', a testament to their unbreakable bond. With a collection of stunning images that transport you back to the 1970s and 80s, this poignant tribute not only showcases Ehsan's impeccable fashion sense but also delves into the passage of time and the transformations it brings.
The project began in 2024 when Mahdy stumbled upon a treasure trove of old photographs while living with her grandmother during her studies. What she discovered was a world of sophistication and glamour, where Ehsan, now 78, would often don designer labels like Chanel and Dior, matching the colour of her cigarettes to her outfits with precision! One prized possession is a luxurious fur coat gifted by Mahdy's late grandfather, which she persuaded her grandmother not to sell – and what a brilliant decision that was!
But 'Grandma and the Fur Coat' is more than just a celebration of Ehsan's fashionable youth; it's also a heartfelt tribute to the family legacy left behind by Mahdy's late grandfather. A true photography enthusiast, he spent years capturing his wife's beauty on camera, including a timeless black and white image from her engagement day in 1971. Farida feels an unbreakable connection to her grandfather's artistic spirit, driving her passion for the project and commitment to honouring her grandmother.
As you delve into this enchanting series, you'll discover not only Ehsan's glamorous past but also the poignant reflections on life's transformations. After Mahdy's grandfather passed away in 2000, the family gatherings that once filled their flat came to a halt, leaving behind quieter days for Ehsan. This project beautifully captures both the nostalgic glamour of her youth and the quiet resilience she's shown as she ages.
And there's more! Farida has launched a second project, simply titled 'Ehsan', which shifts its focus to her grandmother's life today – an inspiring portrayal of ageing with grace. By capturing Ehsan's current identity, this series offers a holistic view of a woman who's navigated decades of profound social and personal change.